The New Influencers: A Marketer's Guide to the New Social Media (Books to Build Your)

Type

Book

Authors

Paul Gillin

ISBN 10

1884956947

ISBN 13

9781884956942

Tags

Retailing, E-Commerce, Web Marketing

Description

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed. - from Amzon

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